New Architecture in the Emerging World chronicles eight critical years in the career of Andrew Bromberg, beginning in 2001 when he emigrated from Seattle to join Aedas Hong Kong, and running to 2009 when, as Aedas Executive Director of Design for the Middle East and Asia, Andrew designed dozens of phenomenal projects from Beirut to the Yellow Sea. New Architecture in the Emerging World traces the intertwined fortunes of Andrew, Aedas, and the Asian continent during the time when the world’s economic center-of-gravity appeared, at least for a while, to have permanently tilted towards the East. During this tumultuous and unprecedented era, Aedas grew to become one of the five largest architectural practices in the world, in part due to the firm’s significant presence in Hong Kong preceding the boom, and in part due to the furious energy and ambition that Andrew Bromberg brought to the firm, taking advantage of the explosion of economic and development activity throughout the Asian continent. The projects profiled in New Architecture in the Emerging World illustrate the extremely diverse range of projects that Andrew Bromberg has designed. They additionally illustrate the exceptional design versatility that Andrew Bromberg employed in order to address the wide variety of clients, sites, architectural programs, schedules, and cultural parameters, several million square meters in all, spanning one-third of the globe, with which he was presented in little more than eight years.

• Foreword by Ralph Lerner
• Introduction by Aaron Betsky
• Essay by Larry Rouch and Joseph Giovannini

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Contributors Biographies

Ralph Lerner (Master of Architecture, Harvard University; Bachelor of Architecture, The Cooper Union School of Architecture) is a Fellow of the American Institute of Architects and Member of the National Institute of Architectural Education, The Architectural League of New York, New Jersey AIA, The Van Alen Institute, and India International Centre (New Delhi, India). Ralph Lerner Architect PC, located in Princeton, is an architectural practice whose portfolio of projects has achieved the highest standards of excellence in design, ranging from architecture to urban design and historic preservation. The office has been awarded numerous international design commendations.

Aaron Betsky is the director of the Cincinnati Art Museum. Previously, he was director of the Netherlands Architecture Institute (2001-2006) and curator of architecture and design at the San Francisco Museum of Modern Art (1995-2001). In 2008, he directed the 11th International Architecture Biennale in Venice. Betsky is the author of over a dozen books including False Flat: Why Dutch Design is so Good, Landscrapers, and Architecture Must Burn. He writes regularly for both lay and professional publications, and lectures on art, architecture, and design.

Larry Rouch (MArch Univ. of Washington, Seattle) established Larry Rouch Co. in Seattle after producing large commercial and public projects for other firms. The firm has designed notable residences and commercial and interior projects throughout the Western United States, including the 55,000-square-foot San Francisco exhibition, Toshimitsu Imai Ka Cho Fu Getsu. Larry Rouch Company projects have been featured in numerous international publications. Larry has also taught graduate design at the University of Washington and SCI-Arc, and has been a guest instructor of criticism at several architecture schools in North America.

Joseph Giovannini has written on architecture and design for three decades for such publications as The New York Times, Architectural Record, Art in America, Art Forum, and Architecture Magazine. He has also served as the architecture critic for New York Magazine and the Los Angeles Herald Examiner and is currently a contributor to numerous publications including Architectural Digest. Giovannini heads his own design firm, Giovannini Associates, and he is currently working on several apartments in New York and lofts in Los Angeles. Published projects have appeared in Architectural Digest, the Los Angeles Times Magazine, A + U, Domus, House and Garden, GA Houses, Architekur und Wohnen, Sites, and Interior Design.